Final answer:
Effective marketing involves the strategic use of ethos, pathos, and logos, as seen in iconic campaigns like Nike's 'Just Do It.' Additionally, it employs celebrity endorsements, emotional messages, and logical appeals, which together foster impactful engagement and brand loyalty.
Step-by-step explanation:
An example of an effective form of marketing can be found in viral advertising campaigns, such as Nike's 'Just Do It' or Apple’s 'Think Different' campaigns. These campaigns are effective because they use a combination of ethos, pathos, and logos effectively to reach their audience. The ethos is established through the credibility of the brand, pathos through the emotionally resonant messages, and logos through the logical appeal of owning high-quality products.
In addition to the rhetorical strategies, specific marketing strategies such as celebrity endorsements, powerful visuals, and catchy slogans are employed to ensure impactful engagement. These also often accompany op-eds, speeches, and PSAs, which further solidify the campaign's reach and influence. The effectiveness of these campaigns is also due to their ability to resonate with the audience's values, aspirations, and desires.
This blend of rhetorical and strategic methods in marketing ensures that the message is not only conveyed but also remembered, leading to higher brand loyalty and sales. Critically speaking, one must analyze how these strategies work cohesively to entice and maintain consumer interest over time, resulting in long-term engagement with the brand.