Question

Assignment: Conduct a SWOT analysis on the TELUS company you selected for your first assignment (as long as it is from the approved list). Do not select a new company. Your MS PowerPoint presentation should include the following:

1. Introduction: ~1-2 Paragraphs providing a brief overview of the company (industry, market, product, customers, etc.). As part of this section do a mini "Internal Analysis" where you look at the company’s internal factors (HR, Operations, Marketing, remember what you learned from our Guest Lectures! etc). You will use these insights to develop your Weaknesses & Strengths in part 2 below.
2. SWOT – Create a SWOT analysis using the external factors your identified as part of your first assignment (PESTLE) AND the internal factors you identified in part 1 above
3. You must provide proof for each bullet point you have in the SWOT – evidence is key
4. Closing: ~1-2 paragraphs summarizing and providing insight into what the reader should takeaway from the SWOT analysis (this should be 100% your opinion).

Hints: 1. You are free to search and use online resources as inspiration to complete this assignment, but make sure to write in your own words. When reviewing your assignment ask yourself, "does my assignment sound like me?" and "would I have written like this if I hadn’t found the online resource?

Answer 1

TELUS is a telecommunications company operating in the Canadian market. They offer various services and cater to both individual customers and businesses. The SWOT analysis identifies TELUS' strengths, weaknesses, opportunities, and threats, providing insights into the company's position in the industry.

Step-by-step explanation:

Introduction:

TELUS is a telecommunications company that operates in the Canadian market. They offer a range of services including wireless and wireline communications, internet, television, and healthcare solutions. TELUS serves both individual customers and businesses across various industries. As part of the internal analysis, we can examine TELUS' HR practices, such as employee training and development, and their marketing strategies, such as customer segmentation and targeted advertising.

SWOT Analysis:

The SWOT analysis of TELUS will involve identifying the company's strengths, weaknesses, opportunities, and threats. Some possible strengths for TELUS may include its strong brand reputation, extensive network coverage, and innovative product offerings. Weaknesses could include high competition in the telecommunications industry and potential risks associated with changes in government regulations. Opportunities may arise from the growing demand for digital services and the expansion of 5G technology. Threats could include the emergence of new competitors and economic uncertainties.

Closing:

In conclusion, the SWOT analysis of TELUS reveals its position in the telecommunications industry. The company has several strengths that contribute to its competitive advantage. However, it also faces challenges and uncertainties that need to be addressed. Overall, TELUS' ability to leverage its strengths and capitalize on opportunities will determine its future success.