Question

In its corporate code of ethics, Johnson & Johnson identifies multiple stakeholders: users of its products, employees, employees’ families, and the government. During the 1982 crisis, do you believe Johnson & Johnson acted as an enlightened company that communicated with a variety of stakeholders?

Answer 1

During the 1982 crisis, Johnson & Johnson acted as an enlightened company that communicated with a variety of stakeholders.

Step-by-step explanation:

During the 1982 crisis, Johnson & Johnson acted as an enlightened company that communicated with a variety of stakeholders.

1. Johnson & Johnson immediately communicated with the public, authorities, and customers when they discovered that their Tylenol products had been tampered with, causing several deaths. They issued a nationwide recall and worked closely with the media to spread the message and ensure the safety of their consumers.

2. They also communicated with the government, cooperating fully with the investigations and providing them with the necessary information to identify and prosecute the culprits.

3. In addition to customers and the government, Johnson & Johnson also communicated with their employees, providing support and guidance during the crisis. They reassured employees that their safety and well-being were a top priority.

Overall, Johnson & Johnson demonstrated a proactive and responsible approach in communicating with a variety of stakeholders during the 1982 crisis, acting as an enlightened company that prioritized the safety and interests of all those involved.