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1 vote
Social marketing includes 5 "P"s: prime, protect, plan, prevent, and promulgate. Is this statement true or false?

a) True
b) False
c) Partially True
d) Inconclusive

1 Answer

4 votes

Final answer:

The statement is false; social marketing generally includes a different set of "P"s such as product, price, place, and promotion.

Step-by-step explanation:

The statement regarding the five "P"s of social marketing as prime, protect, plan, prevent, and promulgate is false. Typically, social marketing revolves around a different set of "P"s: product, price, place, promotion, and sometimes people, partnership, policy, and purse strings.

These elements are used to develop strategies that influence behaviors for social good, much like how commercial marketing strategies might develop a brand or image, as noted by McKenzie-Mohr's assertion on the importance of capturing attention for effective communication.

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