Final answer:
The statement is false; social marketing generally includes a different set of "P"s such as product, price, place, and promotion.
Step-by-step explanation:
The statement regarding the five "P"s of social marketing as prime, protect, plan, prevent, and promulgate is false. Typically, social marketing revolves around a different set of "P"s: product, price, place, promotion, and sometimes people, partnership, policy, and purse strings.
These elements are used to develop strategies that influence behaviors for social good, much like how commercial marketing strategies might develop a brand or image, as noted by McKenzie-Mohr's assertion on the importance of capturing attention for effective communication.