Question

when a group of marketing researchers wanted to test the effectiveness of an advertising campaign their company had run last year, they recruited fifty people who watched television for at least an hour every day. they asked the participants a series of open-ended questions regarding the campaign. which form of data collection technique is used by the researchers in the above scenario?

Answer 1

The form of data collection technique used by the researchers in the above scenario is qualitative research. Specifically, the researchers used open-ended questions to gain insight into the participants' opinions and experiences with the advertising campaign. This type of research technique allows for in-depth exploration of the topic and a better understanding of the participants' thoughts and feelings.