Answer:
1. Company: Apple
The brand promise of Apple is to provide cutting-edge, usable technological products that improve people's lives. Apple does this through emphasising design, quality, and usability as well as the development of an ecosystem of connected devices and services. Apple also reinforces its brand promise and forges an emotional bond with its customers through its advertising campaigns and physical locations.
2.Company type: Natural medicines and organic supplements are sold by a health and wellness firm.
a. A variety of natural cures and supplements, including vitamins, herbs, and goods for alternative medicine would be sold by the firm.
b. Target client categories might be categorised according to their lifestyle choices and health requirements. For instance, one group would be those seeking immune system support vitamins, while another might be those seeking natural treatments for stress and anxiety.
c. The company may choose to differentiate between these two groups of clients by making tailored advice and offers based on their individual health requirements and concerns. For instance, the business may give the first group a discount on immune-boosting vitamins and the second group a discount on items that reduce stress. This strategy would demonstrate the company's commitment to offering individualised solutions and concern for its clients' specific health issues.
d. If the company discriminates against consumers based on their health issues, gender, age, or other variables, the sort of channel management mentioned above might possibly result in unjust treatment of some groups.
3. a. When determining how much inventory to keep on hand of a specific item, factors to take into account include past sales data, consumer demand trends, seasonality, and supplier availability.
b. If I owned a supermarket or clothes business, I would choose the Just-in-Time (JIT) purchasing strategy. When you just-in-time (JIT) buy inventory, you just buy what you need and pay less for extra inventory and storage space.
c. The ABC inventory system, which classifies items based on their worth and consumption rate, is one inventory control strategy that I would want to utilise.
d. Organic tea and honey are an example of two goods that might be mixed in a retail display. Several types of tea and honey, as well as informational materials on the health advantages of ingesting them together, might be on show.
4. The height and placement of the desk and chair, the location of the computer monitor and keyboard, the lighting and glare in the workspace, the distance between the employee and their equipment, the amount of physical effort needed to perform tasks.