Answer:
Marketing Research: The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.
Data: Information that has been collected and processed for a specific purpose, often in the form of statistics, numbers, or text.
Database: A collection of data that is stored in an organized and systematic way, allowing for easy retrieval and analysis.
Primary Data: Data that is collected directly from first-hand sources, rather than being gathered from existing sources.
Representative Sampling: A method of selecting a sample of elements from a population in such a way that the sample is statistically representative of the population, meaning that it accurately reflects the characteristics of the population as a whole.
Qualitative Data: Data that is descriptive and non-numeric, such as words, images, or observations.
Quantitative Data: Data that is numerical and can be analyzed using mathematical and statistical methods.
Focus Group: A small, selected group of individuals who participate in a discussion or interview, often moderated by a researcher, to provide insights and opinions on a specific topic.
Survey: A method of collecting information from a large number of people, often through questionnaires, to gather data about attitudes, opinions, or behaviors.
Variable: A characteristic, attribute, or factor that can change or be manipulated in an experiment or study.
Secondary Data: Data that has been collected by someone else and is available for use by others.
Marketing Trend: A pattern or direction in the way that marketing practices and techniques are evolving, often in response to changes in consumer behavior, technology, or the business environment.
Social Trend: A pattern or direction in the attitudes, behaviors, or beliefs of a particular group or society, often reflecting changes in cultural norms or values.
Marketing Information System: A set of procedures and methods used by an organization to gather, process, analyze, and disseminate marketing information to support decision making.
Database Marketing: The use of database technology to collect and analyze customer data in order to develop targeted marketing strategies and improve the efficiency and effectiveness of marketing efforts.
Step-by-step explanation: