Question

Paragraph 14 from "Apple and Branding — What Can We Learn?": Apple's branding strategies however, stretch far beyond just advertising. The way the company introduces their products with carefully chosen words such as 'the thinnest ever', or 'the most advanced yet' makes users feel like they have the best product in the world, regardless of whether this is actually true. And with no tech talk in any advert, how could anybody know? In fact, Apple introduces features that most users have had for a long time but successfully make it seem as though they have just invented the wheel.

After rereading Paragraph 14, paraphrase the paragraph by applying what you learned in this lesson. In your response, make sure to correctly paraphrase by: Maintaining the meaning of the original quoteUsing one or more paraphrasing strategies

Answer 1

Apple's branding goes beyond just advertisements and also involves their product introduction tactics. The language used to introduce their products, such as "the thinnest ever" or "the most advanced yet," gives users the impression that they have the best product on the market, regardless of its actual superiority. This is achieved without any technical jargon in their advertisements, making it impossible for users to know the truth. Apple presents features that many users have had for a long time as if they are brand new innovations.