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In _____, marketers determine price based on what consumers are willing to pay and then subtract desired margins to yield target costs. Select one: a. cost-based pricing b. demand-based pricing c. gap-determined
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In _____, marketers determine price based on what consumers are willing to pay and then subtract desired margins to yield target costs.

Select one:
a. cost-based pricing
b. demand-based pricing
c. gap-determined pricing
d. fixed-margin pricing

User Jason Duffett
by
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1 Answer

5 votes
I would have to say "a. cost-based pricing"
User Sify
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