Question

How did the standardization of the English language in the eighteenth century benefit publishers?

Answer 1

The standardization of the English language in the eighteenth century allowed publishers to reach a broader audience, unify national culture, and increase profits as mass media and printing technology improved.

Step-by-step explanation:

The standardization of the English language during the eighteenth century offered significant benefits to publishers. By establishing a common language across regions where various dialects were spoken, publishers could reach a wider audience with printed materials such as newspapers, journals, and books. Standardization facilitated the dissemination of information and culture, aiding in the formation of a more unified national identity. This helped create a larger market for publishers, which could result in higher profits and expansion of the publishing industry.

The implementation of mass media played a crucial role in this process, promoting a unified language that enabled common practices in schooling, law, political campaigns, and government bureaucracy. Publishers benefitted from an increased demand for printed materials sparked by heightened literacy rates and the development of a national culture. Advances in printing technology and transportation further enhanced the efficiency of production and distribution, making the business of publishing more sustainable and profitable.

Answer 2

The standardization of the English language in the eighteenth century benefited publishers as it increased sales of literary works.

Standardizing is the process of the development and it consists on the refinement and fixing of language. The development in 18th century took place because of Samuel Johnson, son of a bookseller, who made lasting contributions to English language. It was a part of linguistic movement and it made the printing process efficient, as well.