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Maxine wishes to purchase a pair of running shoes made by her favorite brand. Her budget is limited, and she notices shoes made by a competing brand are on sale for 50% off retail price. She decides to purchase the shoes that are on sale most likely because

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A brand known to be competent with your favorite brand is not declared as competent if not for its reputation on the customers. Besides, if you have a limited budget and there is a 50 % off retail price on another brand, it is practical to buy the brand on sale. 
User ZXco
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