Question

Marketing activities enable consumers to become aware of products or services, and they hopefully provide the information necessary for each buyer to identify the one brand or model that will be most appropriate for them to purchase. Such marketing activities include promotion, advertising, and public relations, as well as supply chain activities to ensure products are available at retail outlets convenient to customers. Which of the following reasons to study marketing captures the various marketing activities described?

a. Marketing plays an important role in society.
b. Marketing can be used in everyday life.
c. Marketing offers outstanding career opportunities.
d. Marketing is important to business.

Answer 1

d. Marketing is important to business.

Step-by-step explanation:

The reason that captures all of the activities is that Marketing is important to business. It may actually be the most important aspect of an entire business because without it a company would not have a customer base to sell their products and services to, which would ultimately cause them to fail. Marketing makes potential customers aware of the product/service and persuades them into trying it out, which can lead to new loyal customers.