Question

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Basic product Core product Pure tangible product Potential benefit

Answer 1

The correct answer is this one: "basic product." Marketers must see themselves as benefit providers. For example, when a shopperpurchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her towalk unobstructed. This is an example of what level in the consumer-value hierarchy: Basic product