Question

Lisa is the vice president of sales and marketing for a software development company. she's been working with her sales force in recent months to develop a promotion strategy to sell obsolete software quickly at a reduced price, rather than the original suggested price. which strategic manager role is lisa fulfilling with this approach?

Answer 1

FUNCTIONAL-LEVEL MANAGER. Actually here in this scenario, Lisa the vice president of sales and marketing is playing a key role with a very inviting and mindfullness strategy, where shes able to understand the mindset of the buying people, on what they expect, and what they cant easily reject, which is a win win strategy for both, which in turn creates mouth publicity and hence the promotion can be a super success and even it may trend also in the market.

Answer 2

The strategic manager role is Lisa fulfilling with this approach is "Functional level".

Functional level strategy refers to a reaction to operational level system. It advocates for the business to see its administration choices as particular to a functional territory of the association, for example, showcasing, HR, fund, data administration and advertising.