Question

Imogene is researching careers in Marketing, Sales, and Service. She decides that she wants to go into Distribution and Logistics, because she likes the idea of analyzing markets to see the selling potential of a product. She also thinks it sounds fun to interview people and even to create surveys to gauge their interest in a product.

Where is Imogene wrong about her future career?

A. She should go into Marketing Communications and Promotion.
B. She should go into Marketing Information Management and Research.
C. Workers who create surveys do not interview people, so she will have to choose between these jobs.
D. Distribution and Logistics is not in the Marketing, Sales, and Service Career Cluster.

Answer 1

B-She should go into Marketing Information Management and Research. Distribution and Logistics handles filling customers demands, distributing efficiently, ordering and managing inventory, handling shipments, and saving the company time and money. Marketing information and research would be more closely aligned to what she desires in her career future. There she could analyze the company's customer base and potential markets.