Answer:
Be cautious using emotional appeals. They have no place in an academic argument if their purpose-as often seen in advertising and politics-is to deceive or distort.
Step-by-step explanation:
Emotional appeal can be accomplished in a multitude of ways:
By a metaphor or storytelling, common as a hook.
By a general passion in the delivery.
By an overall emotion.
By the sympathies of the speech or writing as determined by the audience.