Question

When the sponsors of a charity golf tournament purchased commercial time on local television, the station's sales rep promised a total exposure for the ad of 32,000. in other words, the _____ for the commercial would be 32,000?

Answer 1

In other words, the gross impressions for the commercial would be 32,000. Gross Impressions is sometimes confused with Gross Rating point which is the number of impressions rather than the number of audience. It is the total number of individual people or households represented by a given media schedule.