Question

According to the reaching beyond our borders box titled, "promotion in rural india," marketing experts rely on talking road shows to get the message about products and services to potential customers. in order to reach customers in relatively remote areas where technology type promotion fails, marketers are using _________________ to promote their products and services.

Answer 1

Marketers are using viral marketing and publicity to promote their products and services in rural areas. The reason for this is that the internet brings to rural areas what traditional forms of marketing (e.g. direct mail) cannot. It is therefore important to reach rural potential customers via the internet and possibly through the publicity of being connected with stores that are already in the area.