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The overlap that occurs when the same people see an ad twice is referred as a. program rating. b. duplicated reach. c. unduplicated reach. d. frequency. e. coverage.

The overlap that occurs when the same people see an ad twice is referred as a. program rating. b. duplicated reach. c. unduplicated reach. d. frequency. e. coverage.
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The overlap that occurs when the same people see an ad twice is referred as

a. program rating.
b. duplicated reach.
c. unduplicated reach.
d. frequency.
e. coverage.

User Kjhughes
by
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1 Answer

6 votes
b. That is duplicated reach
User Riccardo Marotti
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