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The overlap that occurs when the same people see an ad twice is referred as a. program rating. b. duplicated reach. c. unduplicated reach. d. frequency. e. coverage.
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The overlap that occurs when the same people see an ad twice is referred as

a. program rating.
b. duplicated reach.
c. unduplicated reach.
d. frequency.
e. coverage.

User Kjhughes
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1 Answer

6 votes
b. That is duplicated reach
User Riccardo Marotti
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