Question

The ultimate goal of any marketing communication is to drive the receiver to ______.

Answer 1

The ultimate goal of marketing communication is to persuade the receiver to make a purchase decision by influencing their beliefs and emotions, emphasizing the product's ability to satisfy and provide hope, even with imperfect information.

Step-by-step explanation:

The ultimate goal of any marketing communication effort is to drive the receiver to take a specific action, which is typically the purchase of a product or service. This is achieved by influencing the beliefs and emotions of potential customers through targeted messaging that emphasizes the satisfaction and hope that the product or service will provide. The process intends to persuade potential buyers by presenting information that shapes their understanding of the value the offering can deliver, even when available information is imperfect or unclear.

Considering the historical context, post-World War I, the culture of consumption grew significantly, and marketing strategies adapted accordingly. Marketers learned to sell dreams and hopes, not just goods, reflecting a shift towards emotional and psychological persuasion tactics. It became evident that people do not just buy products for their material value—they buy them for what those products symbolize and the hope of betterment or fulfillment they carry.

Answer 2

Drive the receiver to action.
Marketing process will be started by creating an awareness toward the consumer that their product exist.
After that, it will be followed by several efforts to convince the potential buyers that they will receive a certain possitive value if they decide to spend their money for company's product or services.