This type of marketing is known as imperfect competition as many companies are selling similar products, but the products aren’t similar enough to compete with each other in the market. One way that a company in this type of market can get the most for their money is by producing goods that have a marginal revenue that equals the marginal cost. The company also can continue to develop new products in order to keep us with the demands of its customers. In order to increase the demand for their product, the company may improve its quality and design in order to make it more useful for its customers.