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A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization. a. True b. False
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Jul 5, 2018
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A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization.
a. True
b. False
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B. false
A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized
Abdoutelb
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Jul 10, 2018
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