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A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization. a. True b. False
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A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization.

a. True
b. False

User Funkysoul
by
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1 Answer

2 votes
B. false

A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized
User Abdoutelb
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