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You just saw a magazine ad that shows two people looking happy on a date. They are drinking alcohol. The words on the ad say "Feel the love." What technique has the advertising company used to persuade
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You just saw a magazine ad that shows two people looking happy on a date. They are drinking alcohol. The words on the ad say "Feel the love." What technique has the advertising company used to persuade you to drink the alcohol?

User Asdjfiasd
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3 votes
Glittering generalities
User HMHero
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6 votes
The technique that they are using is Glittering generalities. 
User Isak
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