Question

Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. the company had relied on the fact that its drink was different from other lemonades. however, the consumers did not respond positively. what is the most likely reason for the consumers' negative response?

Answer 1

Consumers were looking for a lemonade which gives them fresh feeling by the appearance. A blue or Mint colored drink would have appealed more. Red seems too bright a color for a lemonade and customers avoided to try it due to psychological reasons.