The diagram shown below illustrates the problem.
v = vertical upward launch velocity.
g = 9.8 m/s² is acceleration due to gravity.
When s = - 35m, the elapsed time is 4 s.
Therefore
(- 35 m) = (v m/s)*(4 s) - (1/2)*(9.8 m/s²)*(4 s)²
-35 = 4v - 78.4
4v = 78.4 - 35 = 43.4
v = 10.85 m/s
Answer: 10.85 m/s