Answer:
The challenge of making sense and sound real.
Step-by-step explanation:
Some strategies that presidents follow when writing their speeches, so that they have an influence on the audience are: Present arguments being supported by data and facts. Make specific comparisons and definitions. Focus the speech on the emotions of the public by means of examples: they clearly show the verification of a point through cases that involve or directly affect the public. They can also resort to personal experiences to increase the veracity.