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George and Miguel are considering opening up a shoe store but first need to do market research. Which one of these is NOT part of the market research process?

A.Identify research objectives and write down the questions they want answered.
B.Conduct research--both primary and secondary--to hear from people firsthand and determine if there is a need for their business.
C.Start promoting their shoe store to people in the neighborhood.
D.Draw conclusions and make decisions for their business based on the research results.
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User Thurgood
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2 Answers

3 votes
C seems like the best because who would go around promoting a business they don't even have the research done for?
User Brian Gerhards
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The correct answer is D, Draw conclusions and make decisions for their business based on the research results.
User Trafalmadorian
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