sure
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For healthcare institutions, choosing to make a purchase is often an extended, painstaking process that frequently takes a year or more. After all, particular medical devices, pharmaceuticals or electronic health record systems can have tremendous implications for the ability of providers to do their work effectively and the outcomes for patient wellness. The life sciences marketing and sales teams who are responsible for guiding medical professionals down this complicated purchase path need a sound understanding of all the factors that impact decision-making.
A wide range of individuals may take part in determining whether a hospital buys a certain product. While committees of doctors have a major influence, input may also come from executive leaders, administrators and department heads. It’s vital for marketers and salespeople to realize the importance of this varied group of stakeholders and strive to understand the varying needs and desires specific to each type of decision maker.
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