Question

Publicity is part of a company’s

product mix.

promotion mix.

sales promotion.

advertising mix.

Answer 1

Promotion mix.

Step-by-step explanation:

Promotional mix refers to the combination of various marketing techniques a company uses to reach a large number of its target market. A company has to have the right proportion of marketing tools to create, sustain, and increase the demand for products and services. For many businesses, a promotional mix comprises advertising, direct marketing, personal selling, public relations, and Sales Promotion.