The elements that a wartime effective speech must have are (C) focus on the positive and (D) strategic use of audience appeal.
The warrior discourse uses words, phrases, texts, images that repeat, stand out and generate beliefs that legitimize violent actions. And for this, it is necessary to converse with the audience, to achieve empathy with them.
On the other hand, by focusing on the positive, only refers to the "benefits", but their real problems, miseries and pain are ignored.