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Managers at adidas had a hunch that their sponsorship deal with the yankees would be a good one. their feelings were based on what concept?
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Managers at adidas had a hunch that their sponsorship deal with the yankees would be a good one. their feelings were based on what concept?

User Aleisha
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This is called intuition. Since the Yankees are famous and loved by many, it would be great to see them in Adidas uniforms and people would start associating Adidas with them. This would increase sales.
User Robbie Dee
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