The start of an essay is very important as it is the one that will make the reader interested in it or not even turning the page. A powerful lead will keep their attention as the topic is presented as well as the context stablished, this means the reader will know the way you are going to approach the subject. If this approach is in some way innovative or interesting, your whole essay will probably be too. You will also stablish your authority in the lead, by using the appropiate words and the appropiate context, the reader will decide if the information you provide in the whole essay is valuable or not.
Some ways to keep the readers attention (hooks) are:
- Using a literary quote
- Posing a question
- Giving statistics
- Giving an interesting fact