Question

Carole is in a strategic alliance with one of the biggest distributors of the state. Which sales channel is she using?

Carole is using the "blank"

sales channel

Answer 1

The correct answer is B2B

Step-by-step explanation:

"In a business-to-business (B2B) channel, your customer is another business rather than a retail customer."

Answer 2

wholesale channel

Step-by-step explanation:

Sometimes companies do not have the time, money, logistics or personnel to deal with small retailers. That is why they decide to use wholesalers that purchase large quantities and then resell them to smaller retailers. The workload is much lower plus the company has the benefit of only needing to deal with one big client per sales area. This reduces logistics expenses, as well as the labor hours.