Question

After prospects have been identified and qualified, the next step in the selling process is _________. this step requires the salesperson to learn as much as possible about the potential customers' wants and needs. customer specification the preapproach

Answer 1

After prospects have been identified and qualified, the next step in the selling process is the preapproach. This step requires the salesperson to learn as much as possible about the potential customers wants and needs.

Answer 2

Group of answer choices:

A) customer specification

B) the preapproach

C) consumer trait analysis

D) customer quantification

Answer:

The correct answer is letter "B": the preapproach .

Step-by-step explanation:

In the selling process, the preapproach consists of gathering all information possible from the potential customers to come up with personalized sales pitch. It is important to identify the customers' needs and wants and what could drive them to select one product over another before creating the sales pitch.