A group known as ______________, which included graphic designer wim crouwel, product designer frisco kramer, and graphic and architectural designer benno wissing, was a comprehensive design firm whose goal was to conceive and implement "ideas on design in all fields, in order whenever possible to achieve a unity of thought…in these fields." during the 1960s and 1970s, this firm played a dominant role in dutch design. projects included visual-identity programs, such as the ones for the pam petroleum company and furness holding, and for museum exhibitions with related graphics, book design, signage, and environments.