Question

Aura home furnishings recently switched from a geographical to a marketing channel structure with different sales teams, each serving specific retail channels with different needs: big box stores, department stores, and the aura store within amazon.com. in this example, aura uses which type of sales organization structure?

Answer 1

femrelnfkjskjsrjksfnoslkfsr

Answer 2

I believe the answer is: customer

In customer organizational structure, the divisions in an organization is separated based on the number varieties of customer segmentation that they targeted. They also tend to make a special modification to target each customer segmentation, resulted in different varieties of special products.