210k views
2 votes
Which c of the four c’s of marketing associates withe the promotion element of the marketing mix

User Kevin Peel
by
7.3k points

1 Answer

10 votes

Answer:

Communication

Step-by-step explanation:

In the four Ps of marketing, promotion is closely associated with communication in the 4c of marketing. Promotions are the activities a business undertakes to convince customers to buy a product. Communication is a more customer-oriented approach compared to a promotion, which can be manipulative.

Communication involves creating an interaction between buyer and seller. The buyer seeks to form a relationship with the sellers and convince them to buy.

User Jbielick
by
8.5k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.