Answer:
Communication
Step-by-step explanation:
In the four Ps of marketing, promotion is closely associated with communication in the 4c of marketing. Promotions are the activities a business undertakes to convince customers to buy a product. Communication is a more customer-oriented approach compared to a promotion, which can be manipulative.
Communication involves creating an interaction between buyer and seller. The buyer seeks to form a relationship with the sellers and convince them to buy.