A s.w.o.t. analysis
a. focuses on what a firm plans to do to "satisfy wishes of a target" customer.b. summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."c. helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics."d. identifies a firm's "strengths, weaknesses, opportunities, and threats."e. seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips."