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A s.w.o.t. analysis

a. focuses on what a firm plans to do to "satisfy wishes of a target" customer.b. summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."c. helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics."d. identifies a firm's "strengths, weaknesses, opportunities, and threats."e. seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips."

User MarkusN
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The SWOT analysis is a method used to determine the Strengths, Weaknesses, Opportunities and Threats of a company or an organization. The method takes into consideration the objectives of the company or the organization in determining the four elements which are critical for the success of the organization. 
User Isky
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