Question

choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it promoted? 4. How is it priced relative to competition?

Answer 1

Marketing mix is a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.Price, Product, Promotion and Place are the four parts of the marketing . for example the product is Pepsi.
1. Pepsi is carbonated soft drink.
2. Pepsi headquarter is in Purchase, New York and it is manufactured on several locations.
3. The most commonly used promotion is advertisement, but also other methods are used.
4. Lower price than the competition (Coca Cola for example)