In terms of presidential style, Roosevelt introduced "charisma" into the political equation. He had a strong rapport with the public and he understood how to use the media to shape public opinion. He was the first President whose election was based more on the individual than the political party. When people voted Republican in 1904, they were generally casting their vote for Roosevelt the man instead of for him as the standard-bearer of the Republican Party. The most popular President up to his time, Roosevelt used his enthusiasm to win votes, to shape issues, and to mold opinions. In the process, he changed the executive office forever.