Question

Customers compare brands and plan for the purchase of which products?

Answer 1

Shopping Products

Step-by-step explanation:

Shopping products typically require a customer to make a substantial plan before reaching a purchase decision. Examples of shopping products include consumer durables such as furniture, household appliances, and automobiles. Customers spend a considerable amount of time and effort on choosing the most appropriate brand in terms of price, quality, features, and services offered. The producers of these products invest resources into building brand awareness and a good reputation in order to attract and retain customers.

Answer 2

Customers compare brands and plan for the purchase of a speciality product.

Explanation

These are those products that have unique characteristic and brand identification where specific customers are willing to make a purchase of the product with personal efforts.These products apply to specif customers who are willing to make an effort during the purchase process.A Ferrari can serve as a good example.