The Asch experiment tried to measure the level of conformity in individuals. Conformity is the action by which a person tends to agree and subjugate to group pressure even though the conclusion which that group arrives is clearly incorrect.
The proportion of participants who confirmed at least once was approximately 75% vs 25% of participants who never confirmed. This could also be expressed as: "3 out of 4 people will subjugate to group pressure".
Asch also concluded that people tend to conform for 2 reasons:
- They want to "fit" in a group (normative influence).
- They believed that the group is better informed (informational influence).