To sell newspapers, both Pulitzer and Hearst used a tactic called yellow journalism. The yellow journalism used to sensationalize stories and discredit the stories of other newspapers. The goal was to make the stories seem more appealing to the public. Joseph Pulitzer used yellow journalism in competition with Hearst to sell more newspapers, while William Randolph Hearst created the world's largest newspaper and magazine business. to make the stories seem more appealing to the public.