A.U.D.I.E.N.C.E. Analysis – It’s Your Key To Success is written by Lenny Laswoski. It is a guide to public speaking and discusses the use of the acronym A.U.D.I.E.N.C.E to successfully prepare a speech.
A stands for Analysis. U stands for Understanding. D stands for Demographics. I stands for Interest. E stands for Environment. N stands for Needs. C stands for Customized. E stands for Expectations.
“Understanding” in the audience analysis focuses on what knowledge the audience has of the speaker’s subject topic. It aims to seek what information the audience lacks and is looking for. This will pilot the speaker what information is needed to be prepared beforehand to ensure a relevant and effective speech.