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Zingerman's deli operates seven retail stores throughout the city. It plans to develop a new marketing plan to extend its number of stores and operating hours. In developing this marketing plan, it has asked its employees for feedback on the changes it plans to makes. In this case, the employees are zingerman's ____ customers.

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In this case, the employees are zingerman's "internal" customers.


An internal customer is somebody who has an association with your organization, however the individual could conceivably buy the item. Usually a man who works inside the organization, for example, general representatives and chiefs.

Internal customers require not be specifically inside to the organization. For example, you may join forces with different organizations so as to convey your item to the end client – the outer client. Such interior clients all take part in conveying the item to your end customer. Partners and investors are extra inward clients, maybe more subtle yet very noteworthy.

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