In this case, the employees are zingerman's "internal" customers.
An internal customer is somebody who has an association with your organization, however the individual could conceivably buy the item. Usually a man who works inside the organization, for example, general representatives and chiefs.
Internal customers require not be specifically inside to the organization. For example, you may join forces with different organizations so as to convey your item to the end client – the outer client. Such interior clients all take part in conveying the item to your end customer. Partners and investors are extra inward clients, maybe more subtle yet very noteworthy.